ATP News

ATP, a leading supplier of automotive products to the traditional aftermarket for nearly 60 years, has introduced a new, contemporary logo for its flagship brand, now known as ATP Automotive.

“We have made many positive changes at ATP recently and our new brand identity is the latest transformation,” said Roy Lipner, president and CEO of ATP, Inc. “The ATP Automotive logo was thoughtfully developed to reflect our focus on the industry, our ability to adapt to a changing marketplace and, most importantly, our ongoing commitment to be a valued supplier to our customers.”

In addition to the new brand identity, ATP Automotive will introduce updated packaging and several new products in the coming year as part of its pledge to continuous improvement and complete customer satisfaction. Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

“This is an exciting time at ATP,” said Gary Rogak, chairman of the board of ATP, Inc. “Our company has a long history of providing high quality automotive products. Although the ATP Automotive look is new, we will remain dedicated to partnering with our customers to build lasting and profitable relationships.”

With the most complete cable coverage in the industry, ATP is the one-stop source for all types of automotive cables, including hard-to-find applications.

“Millions of vehicles on the road today still use cables, providing excellent service opportunities for shops through the country, but finding replacement cables can sometimes be a challenge,” said Reuben Krugly, director of product management for ATP, Inc. “ATP has made a solid commitment to support the cable product category with complete coverage, including many part numbers that are difficult to find.”

ATP offers a full line of speedometer cables and speedometer cable core kits. Also available are cables for the accelerator, clutch release, detent, transhift, manual shift and tailgate applications. Universal detent and choke/throttle cables are also supplied by ATP.

To learn more about ATP cables, contact your ATP sales representative or call the company technical support team at 847-967-6790.

Tim Dobie has been named vice president of special markets for ATP, it was announced today by Steve Horn, senior vice president of sales, ATP, Inc.

“We are pleased to announce the appointment of Tim Dobie to the position of vice president of special markets for ATP,” said Horn. “Tim is an accomplished, experienced sales executive with a passion for our industry. He will oversee several market channels, focusing on the management of our existing customer base and the development of new business. We know Tim will be a tremendous addition to the ATP sales team.”

An aftermarket veteran with more than 30 years of sales experience, Dobie came to ATP from Affinia where he served as director of sales for the retail group. During his accomplished career, Dobie also held executive sales leadership positions with UCI-Fram, Maremont and Arvin-Meritor.

“At ATP, we are always looking for new ways to best serve our customers,” said Roy Lipner, president and CEO of ATP, Inc. “We believe the addition of Tim Dobie to our sales management team gives us the opportunity to focus more closely on customer needs, allowing us to provide the top quality products and exceptional service that our customers expect and deserve.”