product management

ATP Automotive, celebrating its 60th anniversary in transmission filtration systems, has announced the addition of 21 new part numbers to its transmission filter product line. According to the company, these new numbers not only add coverage for key late model applications, but also provide a quality alternative to previously dealer-only and niche applications. This expansion creates a program with more than 300 available part numbers and substantial coverage for automatic transmission-equipped domestic and European vehicles.

ATP premium transmission filters are designed to capture internal transmission contaminants from standard to extreme operation and provide OE-specified fluid flow, ensuring transmission longevity. Many filter kits include the 3rd Hand Pan Gasket, which features guide holes that catch pan bolts, for fast and easy pan installation. The gasket material lays flat, requires no additional sealants and expands with the initial heat cycle to prevent leaks and retain bolt torque.

“Providing OE filtration specifications, innovative gasket technology and unmatched coverage make ATP Automotive the right choice for transmission filters,” said Luke Perkowski, director of product management and marketing for ATP Automotive Inc.

See the complete new number release here:
ATP New Number Annoucement - Transmission Filter Kits 10.2015

Luke Perkowski has been named director of marketing and product management for ATP Automotive, it was announced today by Roy Lipner, president and CEO of ATP, Inc.

“As ATP continues to expand its product offerings and launches new marketing initiatives, it is imperative that a knowledgeable, creative person direct those efforts,” said Lipner. “We welcome Luke to ATP and know his experience will be a great asset to our organization. He will manage two very important facets of our company, marketing and product management, focusing on strengthening the ATP Automotive brand, expanding and enhancing product lines, and, most importantly, addressing the needs of our customers.”

Perkowski came to ATP, Inc. from Bosch, where he served as senior product manager. During his tenure, Perkowski held a number of positions in product management. His expertise includes a focus on customer acquisition and program development for automotive retail, traditional, buying group, mass, OES and e-commerce accounts. Perkowski started and updated a number of programs with Bosch for distribution at retail, traditional and e-commerce accounts. His leadership of these programs resulted in revenue growth for his business unit, plus greater efficiency and profitability improvements.

Prior to joining Bosch, Perkowski was part of the General Motors’ Service Engineering program, where he worked on key elements of the service parts release process and design release criteria. Perkowski graduated from Southern Illinois University with a bachelor of science degree in automotive technology.