Luke Perkowski has been named director of marketing and product management for ATP Automotive, it was announced today by Roy Lipner, president and CEO of ATP, Inc.
“As ATP continues to expand its product offerings and launches new marketing initiatives, it is imperative that a knowledgeable, creative person direct those efforts,” said Lipner. “We welcome Luke to ATP and know his experience will be a great asset to our organization. He will manage two very important facets of our company, marketing and product management, focusing on strengthening the ATP Automotive brand, expanding and enhancing product lines, and, most importantly, addressing the needs of our customers.”
Perkowski came to ATP, Inc. from Bosch, where he served as senior product manager. During his tenure, Perkowski held a number of positions in product management. His expertise includes a focus on customer acquisition and program development for automotive retail, traditional, buying group, mass, OES and e-commerce accounts. Perkowski started and updated a number of programs with Bosch for distribution at retail, traditional and e-commerce accounts. His leadership of these programs resulted in revenue growth for his business unit, plus greater efficiency and profitability improvements.
Prior to joining Bosch, Perkowski was part of the General Motors’ Service Engineering program, where he worked on key elements of the service parts release process and design release criteria. Perkowski graduated from Southern Illinois University with a bachelor of science degree in automotive technology.