• ATP Fully Re-Launches Chemical and Additive Product Line

    We are pleased to announce the relaunch of the ATP Chemical Program. The program now follows our new branding, with clear and easy to read packaging and contemporary graphics that reflect the quality and effectiveness of the products.

    All ATP chemicals are manufactured to the strictest standards in TS16949 accredited plants and are proudly made in the USA.

    Updated Chemicals Include:

    AT-202 Transmission Protectant
    AT-203 Friction Modifier
    AT-217 Titanium Modifier
    AT-213 Power Steering Protectant
    AT-210 Limited Slip Additive
    AT-215 Fully Formulated CVT Fluid
    AT-216 Synthetic Multi-Vehicle ATF
    AT-224 Synthetic Power Steering Fluid
    AT-200 Cooler Flush
    AT-201 Assembly Lube

    See the full line brochure:
    ATP Chemical & Additive Brochure 2016

  • ATP Automotive Unveils New Cabin Air Filter Packaging

    Featuring a sleek new look and bold colors, ATP Automotive has introduced new packaging for its industry-leading premium and OE replacement cabin air filters.

    “As part of our new brand identity initiative, we have redesigned ATP Automotive cabin air filter packaging to convey the unique features and clean-air benefits we provide,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “The attractive new design is fitting for the only supplier offering a choice in quality cabin air filters as well as complete coverage for domestic and import vehicles, including heavy duty applications.”

    ATP Premium Cabin Air Filters are manufactured from an exclusive highly porous coconut shell-based activated carbon that absorbs odors and pollutants entering the vehicle and eliminates 98 percent of pollen, mold spores and dirt particles. This unique activated carbon comes from a renewable source and has lower ash content versus charcoal counterparts, providing a cleaner and more environmentally conscious choice. ATP OE Replacement Cabin Air Filters are made of chemical free short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

    “Trilingual for a North American marketplace, the distinctive packaging colors clearly identify our cabin air filters, green for premium and red for OE replacement, making it easy to distinguish inventory and choose the right ATP cabin air filter for the vehicle,” continued Perkowski.

    To learn more about ATP Automotive cabin air filters, visit, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Unveils New Brand Identity

    ATP, a leading supplier of automotive products to the traditional aftermarket for nearly 60 years, has introduced a new, contemporary logo for its flagship brand, now known as ATP Automotive.

    “We have made many positive changes at ATP recently and our new brand identity is the latest transformation,” said Roy Lipner, president and CEO of ATP, Inc. “The ATP Automotive logo was thoughtfully developed to reflect our focus on the industry, our ability to adapt to a changing marketplace and, most importantly, our ongoing commitment to be a valued supplier to our customers.”

    In addition to the new brand identity, ATP Automotive will introduce updated packaging and several new products in the coming year as part of its pledge to continuous improvement and complete customer satisfaction. Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

    “This is an exciting time at ATP,” said Gary Rogak, chairman of the board of ATP, Inc. “Our company has a long history of providing high quality automotive products. Although the ATP Automotive look is new, we will remain dedicated to partnering with our customers to build lasting and profitable relationships.”

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