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ATP Automotive, a leading supplier of automotive products to the traditional aftermarket, is celebrating its 60th anniversary. The company has created a special 60th Anniversary logo to commemorate this milestone.

“We have had a long history of success at ATP thanks to the dedication and excellence of our employees, both past and present, and the loyalty of our customers throughout the years,” said Roy Lipner, president and CEO of ATP, Inc. “Building on that solid foundation, we have made many positive changes recently to ensure that ATP remains a leading parts supplier to the auto care industry for the next 60 years.”

Among the many recent transformations at ATP Automotive include a contemporary new logo and a redesigned, user-friendly website. New products have been introduced and packaging has been updated to better reflect the high quality products the company supplies. AT-205 Re-Seal, the industry’s premier re-sealer, also features a new look and new bottle.

“This is a very special year at ATP as we celebrate our 60th anniversary,” said Gary Rogak, chairman of the board of ATP, Inc. “For 60 years, we have been dedicated to providing our customers with high quality automotive products. While we have made many changes recently, we remain unwavering in our dedication to supporting our customers and helping them grow their businesses.”

Founded on July 1, 1955, ATP was historically known as a transmission products supplier. Over the years, the ATP Automotive product line has expanded to include automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals. ATP started out in a 2,000 square foot facility in Chicago and is now located in a 92,000 square foot building in Elk Grove Village, Ill., a suburb of Chicago.

To learn more about ATP Automotive and its products, contact your ATP Automotive sales representative or call Steve Horn, senior vice president of sales, at 847-597-9174.

ATP, a leading supplier of automotive products to the traditional aftermarket for nearly 60 years, has introduced a new, contemporary logo for its flagship brand, now known as ATP Automotive.

“We have made many positive changes at ATP recently and our new brand identity is the latest transformation,” said Roy Lipner, president and CEO of ATP, Inc. “The ATP Automotive logo was thoughtfully developed to reflect our focus on the industry, our ability to adapt to a changing marketplace and, most importantly, our ongoing commitment to be a valued supplier to our customers.”

In addition to the new brand identity, ATP Automotive will introduce updated packaging and several new products in the coming year as part of its pledge to continuous improvement and complete customer satisfaction. Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

“This is an exciting time at ATP,” said Gary Rogak, chairman of the board of ATP, Inc. “Our company has a long history of providing high quality automotive products. Although the ATP Automotive look is new, we will remain dedicated to partnering with our customers to build lasting and profitable relationships.”