• ATP Releases 21 New Numbers to Transmission Filter Product Line

    ATP Automotive, celebrating its 60th anniversary in transmission filtration systems, has announced the addition of 21 new part numbers to its transmission filter product line. According to the company, these new numbers not only add coverage for key late model applications, but also provide a quality alternative to previously dealer-only and niche applications. This expansion creates a program with more than 300 available part numbers and substantial coverage for automatic transmission-equipped domestic and European vehicles.

    ATP premium transmission filters are designed to capture internal transmission contaminants from standard to extreme operation and provide OE-specified fluid flow, ensuring transmission longevity. Many filter kits include the 3rd Hand Pan Gasket, which features guide holes that catch pan bolts, for fast and easy pan installation. The gasket material lays flat, requires no additional sealants and expands with the initial heat cycle to prevent leaks and retain bolt torque.

    “Providing OE filtration specifications, innovative gasket technology and unmatched coverage make ATP Automotive the right choice for transmission filters,” said Luke Perkowski, director of product management and marketing for ATP Automotive Inc.

    See the complete new number release here:
    ATP New Number Annoucement - Transmission Filter Kits 10.2015

  • ATP Unveils New Brand Identity

    ATP, a leading supplier of automotive products to the traditional aftermarket for nearly 60 years, has introduced a new, contemporary logo for its flagship brand, now known as ATP Automotive.

    “We have made many positive changes at ATP recently and our new brand identity is the latest transformation,” said Roy Lipner, president and CEO of ATP, Inc. “The ATP Automotive logo was thoughtfully developed to reflect our focus on the industry, our ability to adapt to a changing marketplace and, most importantly, our ongoing commitment to be a valued supplier to our customers.”

    In addition to the new brand identity, ATP Automotive will introduce updated packaging and several new products in the coming year as part of its pledge to continuous improvement and complete customer satisfaction. Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

    “This is an exciting time at ATP,” said Gary Rogak, chairman of the board of ATP, Inc. “Our company has a long history of providing high quality automotive products. Although the ATP Automotive look is new, we will remain dedicated to partnering with our customers to build lasting and profitable relationships.”

  • ATP Names Tim Dobie Vice President of Special Markets

    Tim Dobie has been named vice president of special markets for ATP, it was announced today by Steve Horn, senior vice president of sales, ATP, Inc.

    “We are pleased to announce the appointment of Tim Dobie to the position of vice president of special markets for ATP,” said Horn. “Tim is an accomplished, experienced sales executive with a passion for our industry. He will oversee several market channels, focusing on the management of our existing customer base and the development of new business. We know Tim will be a tremendous addition to the ATP sales team.”

    An aftermarket veteran with more than 30 years of sales experience, Dobie came to ATP from Affinia where he served as director of sales for the retail group. During his accomplished career, Dobie also held executive sales leadership positions with UCI-Fram, Maremont and Arvin-Meritor.

    “At ATP, we are always looking for new ways to best serve our customers,” said Roy Lipner, president and CEO of ATP, Inc. “We believe the addition of Tim Dobie to our sales management team gives us the opportunity to focus more closely on customer needs, allowing us to provide the top quality products and exceptional service that our customers expect and deserve.”

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