Archives: 2014

  • ATP Automotive to Introduce New Packaging for AT-205 Re-Seal at AAPEX

    New packaging for AT-205 Re-Seal will be revealed during the Automotive Aftermarket Products Expo (AAPEX) at the ATP Automotive booth.

    “ATP Automotive customers swear by AT-205 Re-Seal. As the industry’s leading fast-acting re-sealer, AT-205 is recognized by professional technicians and do-it-yourself customers as an effective product to use when a repair has to be deferred,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “We decided to give this popular product a new look, updating the bottle and redesigning the outer package to showcase AT-205’s many attributes and wide variety of uses.”

    Now featuring a new easy-to-pour bottle and contemporary graphics that reflect its quality and high effectiveness, AT-205 Re-Seal is a special plasticizer that rejuvenates seals and gaskets to stop leaks fast. It is a clear sealer that can mix with motor oil, transmission fluids and power steering fluids, and it’s multipurpose formulation provides stop leak coverage for a variety of systems with a single SKU, including:

    • Engines – gasoline and diesel
    • Transmissions – automatic and manual
    • Power Steering – rack & pinion and steering box
    • Differentials – conventional and limited slip
    • Hydraulic Systems – plows, lifts, jacks and industrial equipment



    AT-205 can also be used to restore any hardened rubber based item, such as sunroof seals or suspension bushings.. New seals and O-rings can be treated with AT-205 Re-Seal to ensure a quality, leak-free rebuild. AT-205 Re-Seal does not contain any petroleum distillates, will not breakdown seals and is safe with internal components and bearings.

    To learn more about AT-205 Re-Seal, contact your ATP Automotive sales representative, call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174 or visit booth 3929 at AAPEX.

  • ATP Transmission Rebuild Kits: One Source Repair Solution for Transmission Overhauls

    Rebuilding an automatic transmission is a big job. ATP Automotive transmission rebuild kits are the perfect solution to make transmission overhauls much easier and more efficient.

    “ATP Automotive overhaul, banner and master and master plus rebuild kits offer a pre-packaged, premium repair solution, including all the necessary parts for comprehensive transmission service,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “All the parts in the kits are engineered to fit and function just like the original parts, ensuring long life and durability.”

    Designed as a single source repair solution to restore performance, ATP Automotive transmission rebuild kits include the following parts:

    • Overhaul Kits – Gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals and sealing rings
    • Banner Kits – Friction clutches, gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals and sealing rings
      • Master Kits: Friction clutches and steel plates, gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals and sealing rings
    • Master Plus Kits: Friction clutches and steel plates, gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals, sealing rings, common bushings, transmission filter and modulator (where applicable)

     

    ATP Automotive transmission rebuild kits feature premium clutch material for smooth shifting, load stability and high wear resistance and steel plates that are manufactured to precise measurements for seamless installation and shudder free performance. In addition, the gaskets, seals and o-rings are exact fit replacements. The parts are vacuum packaged to porous boards and sealed to ensure all components arrive complete and uncompromised.

    To learn more about ATP Automotive transmission rebuild kits, visit www.atpautomotive.com, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Unveils New Cabin Air Filter Packaging

    Featuring a sleek new look and bold colors, ATP Automotive has introduced new packaging for its industry-leading premium and OE replacement cabin air filters.

    “As part of our new brand identity initiative, we have redesigned ATP Automotive cabin air filter packaging to convey the unique features and clean-air benefits we provide,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “The attractive new design is fitting for the only supplier offering a choice in quality cabin air filters as well as complete coverage for domestic and import vehicles, including heavy duty applications.”

    ATP Premium Cabin Air Filters are manufactured from an exclusive highly porous coconut shell-based activated carbon that absorbs odors and pollutants entering the vehicle and eliminates 98 percent of pollen, mold spores and dirt particles. This unique activated carbon comes from a renewable source and has lower ash content versus charcoal counterparts, providing a cleaner and more environmentally conscious choice. ATP OE Replacement Cabin Air Filters are made of chemical free short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

    “Trilingual for a North American marketplace, the distinctive packaging colors clearly identify our cabin air filters, green for premium and red for OE replacement, making it easy to distinguish inventory and choose the right ATP cabin air filter for the vehicle,” continued Perkowski.

    To learn more about ATP Automotive cabin air filters, visit http://atpautomotive.com/cabin-filter, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Launches New Website

    ATP Automotive has launched a new website at www.atpautomotive.com, featuring an attractive, functional design that reflects the company’s new corporate identity.

    “We know our customers’ time is valuable, so we kept them in mind when we developed our new ATP Automotive website,” said Roy Lipner, president and CEO of ATP, Inc. “The new site is designed to be a useful, easy-to-navigate resource of in-depth product information, customer support materials and the latest news from ATP Automotive.”

    Visitors to the new ATP Automotive website can access the company’s catalog, find detailed product information, and search for a product by vehicle year, make and model right on the homepage. Technical information and installation instructions, as well as company news, leadership profiles and sales team contact information, are featured along with a special log-in section for distributors.

    “We have made many positive changes at ATP Automotive as part of our ongoing commitment to be a valued supplier to our customers,” said Lipner. “From our new website to updated packaging and new products, we are dedicated to continuous improvement and complete customer satisfaction.”

    Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

    To learn more about ATP Automotive and its full line of quality products, contact an ATP Automotive sales representative, visit the company’s website at www.atpautomotive.com or connect with ATP on Facebook or Twitter.

  • New ATP Automotive Cabin Air Filter Catalog Now Available

    The new ATP Automotive Cabin Air Filter catalog is now available. The informative trilingual catalog includes the complete line of ATP cabin air filters for domestic and import vehicles, including heavy duty applications, as well as detailed installation instructions.

    “ATP cabin air filter coverage is second to none,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “In addition to a detailed application guide by vehicle, available in English, Spanish and French, the new ATP Automotive Cabin Air Filter catalog includes nearly 200 pages of installation instructions sorted by vehicle type.”

    ATP Premium Cabin Air Filters are manufactured from an exclusive highly porous coconut shell-based activated carbon that absorbs odors and pollutants entering the vehicle and eliminates 98 percent of pollen, mold spores and dirt particles. This unique activated carbon comes from a renewable source and has lower ash content versus charcoal counterparts, providing a cleaner and more environmentally conscious choice. ATP OE Replacement Cabin Air Filters are made of chemical free short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

    To learn more about the full line of ATP cabin air filters and the new catalog, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • Luke Perkowski Joins ATP as Director of Marketing and Product Management

    Luke Perkowski has been named director of marketing and product management for ATP Automotive, it was announced today by Roy Lipner, president and CEO of ATP, Inc.

    “As ATP continues to expand its product offerings and launches new marketing initiatives, it is imperative that a knowledgeable, creative person direct those efforts,” said Lipner. “We welcome Luke to ATP and know his experience will be a great asset to our organization. He will manage two very important facets of our company, marketing and product management, focusing on strengthening the ATP Automotive brand, expanding and enhancing product lines, and, most importantly, addressing the needs of our customers.”

    Perkowski came to ATP, Inc. from Bosch, where he served as senior product manager. During his tenure, Perkowski held a number of positions in product management. His expertise includes a focus on customer acquisition and program development for automotive retail, traditional, buying group, mass, OES and e-commerce accounts. Perkowski started and updated a number of programs with Bosch for distribution at retail, traditional and e-commerce accounts. His leadership of these programs resulted in revenue growth for his business unit, plus greater efficiency and profitability improvements.

    Prior to joining Bosch, Perkowski was part of the General Motors’ Service Engineering program, where he worked on key elements of the service parts release process and design release criteria. Perkowski graduated from Southern Illinois University with a bachelor of science degree in automotive technology.

  • ATP Automotive Expands Graywerks Transmission Pans Line

    With the addition of new part numbers to its Graywerks line of high quality transmission pans, ATP Automotive now offers complete coverage for over 165 million vehicles on the road today.

    “Our Graywerks transmission pans are second to none when it comes to exceeding OE specifications, and by expanding the number of part numbers to 25 SKUs, ATP Automotive is now a full line supplier for both domestic and import vehicles,” said Reuben Krugly, director of product management for ATP, Inc.

    Some of the key features and benefits of Graywerks by ATP Automotive transmission pans include:

    Fit right the first time
    Match OE look, materials and design
    Extra durable coating on all steel pans
    Superior appearance and corrosion resistance
    Drain plugs with gaskets included where required
    Ease of installation, no need to reuse old parts
    Industry-leading lifetime warranty

    To learn more about the full line of Graywerks transmission pans, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Triples Automatic Transmission Control Products Line

    ATP Automotive has expanded its automatic transmission control products line more than three-fold. By adding 240 new part numbers, ATP Automotive now has the widest product offering of solenoids, modulators, switches and wiring harnesses in the industry.

    All ATP Automotive automatic transmission control products meet or exceed OE part specifications and each part is 100 percent tested and inspected before shipment.

    “By more than tripling our automatic transmission control products line, ATP Automotive has the best coverage available for import and domestic vehicle applications,” said Reuben Krugly, director of product management for ATP, Inc. “Our products are simple to remove and replace with no wire cutting and splicing required. Easy-to-read instructions are included with the parts where needed, making installations and repairs fast and easy.”

    To learn more about the full line of ATP automatic transmission control products, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Adds New Parts, More Coverage to Graywerks Intake Manifold Line

    To meet the continuing needs of its customers, ATP Automotive has expanded its Graywerks line of intake manifolds. The introduction of new part numbers increases available coverage to 92 percent of market demand.

    “This latest increase in new part numbers positions ATP Automotive as the leader in high quality intake manifolds,” said Reuben Krugly, director of product management for ATP, Inc. “We receive positive customer feedback on our Graywerks intake manifold line and are pleased to be able to offer expanded coverage.”

    Graywerks by ATP Automotive intake manifolds meet or exceed OE specifications for performance and design so they fit right, look right and perform right the first time. All manifolds, including our injection molded intakes, come with gaskets, mounting hardware and required parts for a complete installation package.

    Unique to Graywerks intake manifold line is the GM 3.8L 1995-2005 application (#106001) that features an improved design, eliminating a known OE failure point.

    To learn more about the full line of ATP automatic transmission control products, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Doubles Graywerks Engine Oil Pan Line

    ATP Automotive has expanded its Graywerks line of engine oil pans, adding 123 new part numbers for a total of 206 SKUs and market coverage for over 128 million vehicles. Among the new product offerings are oil pans for most domestic vehicle makes, European brands like Audi® and Volkswagen®, and Asian vehicles such as Honda® and Toyota®.

    “By more than doubling our Graywerks line of engine oil pans, we now provide our customers with unparalleled coverage for both domestic and import vehicles,” said Reuben Krugly, director of product management for ATP, Inc. “Our engine oil pans match OE look, materials and design, so they fit right the first time when they are installed.”

    In addition to meeting or exceeding OE specifications, the Graywerks by ATP Automotive engine oil pans line offers many benefits:

    • Drain plugs with gaskets included where required
    • Extra durable coating on all steel pans
    • Steel pans are constructed of 16-guage steel
    • Internal baffles and windage trays installed where required
    • Ease of installation – no need to reuse old parts
    • Provide superior appearance and corrosion resistance
    • Industry-leading lifetime warranty

    To learn more about the full line of Graywerks by ATP Automotive engine oil pans, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

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