ATP News

  • ATP Automotive Expands Graywerks Transmission Pans Line

    With the addition of new part numbers to its Graywerks line of high quality transmission pans, ATP Automotive now offers complete coverage for over 165 million vehicles on the road today.

    “Our Graywerks transmission pans are second to none when it comes to exceeding OE specifications, and by expanding the number of part numbers to 25 SKUs, ATP Automotive is now a full line supplier for both domestic and import vehicles,” said Reuben Krugly, director of product management for ATP, Inc.

    Some of the key features and benefits of Graywerks by ATP Automotive transmission pans include:

    Fit right the first time
    Match OE look, materials and design
    Extra durable coating on all steel pans
    Superior appearance and corrosion resistance
    Drain plugs with gaskets included where required
    Ease of installation, no need to reuse old parts
    Industry-leading lifetime warranty

    To learn more about the full line of Graywerks transmission pans, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Triples Automatic Transmission Control Products Line

    ATP Automotive has expanded its automatic transmission control products line more than three-fold. By adding 240 new part numbers, ATP Automotive now has the widest product offering of solenoids, modulators, switches and wiring harnesses in the industry.

    All ATP Automotive automatic transmission control products meet or exceed OE part specifications and each part is 100 percent tested and inspected before shipment.

    “By more than tripling our automatic transmission control products line, ATP Automotive has the best coverage available for import and domestic vehicle applications,” said Reuben Krugly, director of product management for ATP, Inc. “Our products are simple to remove and replace with no wire cutting and splicing required. Easy-to-read instructions are included with the parts where needed, making installations and repairs fast and easy.”

    To learn more about the full line of ATP automatic transmission control products, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Adds New Parts, More Coverage to Graywerks Intake Manifold Line

    To meet the continuing needs of its customers, ATP Automotive has expanded its Graywerks line of intake manifolds. The introduction of new part numbers increases available coverage to 92 percent of market demand.

    “This latest increase in new part numbers positions ATP Automotive as the leader in high quality intake manifolds,” said Reuben Krugly, director of product management for ATP, Inc. “We receive positive customer feedback on our Graywerks intake manifold line and are pleased to be able to offer expanded coverage.”

    Graywerks by ATP Automotive intake manifolds meet or exceed OE specifications for performance and design so they fit right, look right and perform right the first time. All manifolds, including our injection molded intakes, come with gaskets, mounting hardware and required parts for a complete installation package.

    Unique to Graywerks intake manifold line is the GM 3.8L 1995-2005 application (#106001) that features an improved design, eliminating a known OE failure point.

    To learn more about the full line of ATP automatic transmission control products, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Doubles Graywerks Engine Oil Pan Line

    ATP Automotive has expanded its Graywerks line of engine oil pans, adding 123 new part numbers for a total of 206 SKUs and market coverage for over 128 million vehicles. Among the new product offerings are oil pans for most domestic vehicle makes, European brands like Audi® and Volkswagen®, and Asian vehicles such as Honda® and Toyota®.

    “By more than doubling our Graywerks line of engine oil pans, we now provide our customers with unparalleled coverage for both domestic and import vehicles,” said Reuben Krugly, director of product management for ATP, Inc. “Our engine oil pans match OE look, materials and design, so they fit right the first time when they are installed.”

    In addition to meeting or exceeding OE specifications, the Graywerks by ATP Automotive engine oil pans line offers many benefits:

    • Drain plugs with gaskets included where required
    • Extra durable coating on all steel pans
    • Steel pans are constructed of 16-guage steel
    • Internal baffles and windage trays installed where required
    • Ease of installation – no need to reuse old parts
    • Provide superior appearance and corrosion resistance
    • Industry-leading lifetime warranty

    To learn more about the full line of Graywerks by ATP Automotive engine oil pans, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive First to Market: Cabin Air Filters for 2015 Audi, Volkswagen Vehicles

    ATP Automotive is first to market with cabin air filter coverage for popular 2015 Volkswagen® and Audi® models, it was announced today by Reuben Krugly, director of product management for ATP, Inc.

    “ATP Automotive is the first and only source for cabin air filters for an array of 2015 Audi and Volkswagen vehicles,” said Krugly. “The addition of these new part numbers demonstrates our dedication to providing the best, most complete coverage in the industry.”

    ATP cabin air filters are now available for 2015 Audi A4®, A5®, Q5®, Allroad®, S4® and RS5® vehicles as well as Volkswagen CC®, Eos®, Golf®, Jetta AF® and Beetle® models.

    ATP Premium Cabin Air Filters are manufactured from an exclusive coconut shell-based activated carbon that is a cleaner, better choice for health and environmentally conscious individuals. These unique, high-performing filters feature activated charcoal that absorbs odors and air pollutants from the vehicle, eliminating 98 percent of pollen, mold spores and dirt particles. ATP OE Replacement Cabin Air Filters are made of chemical free short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

    To learn more about the full line of ATP cabin air filters, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Unveils New Brand Identity

    ATP, a leading supplier of automotive products to the traditional aftermarket for nearly 60 years, has introduced a new, contemporary logo for its flagship brand, now known as ATP Automotive.

    “We have made many positive changes at ATP recently and our new brand identity is the latest transformation,” said Roy Lipner, president and CEO of ATP, Inc. “The ATP Automotive logo was thoughtfully developed to reflect our focus on the industry, our ability to adapt to a changing marketplace and, most importantly, our ongoing commitment to be a valued supplier to our customers.”

    In addition to the new brand identity, ATP Automotive will introduce updated packaging and several new products in the coming year as part of its pledge to continuous improvement and complete customer satisfaction. Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

    “This is an exciting time at ATP,” said Gary Rogak, chairman of the board of ATP, Inc. “Our company has a long history of providing high quality automotive products. Although the ATP Automotive look is new, we will remain dedicated to partnering with our customers to build lasting and profitable relationships.”

  • ATP Leads Industry in Cable Coverage

    With the most complete cable coverage in the industry, ATP is the one-stop source for all types of automotive cables, including hard-to-find applications.

    “Millions of vehicles on the road today still use cables, providing excellent service opportunities for shops through the country, but finding replacement cables can sometimes be a challenge,” said Reuben Krugly, director of product management for ATP, Inc. “ATP has made a solid commitment to support the cable product category with complete coverage, including many part numbers that are difficult to find.”

    ATP offers a full line of speedometer cables and speedometer cable core kits. Also available are cables for the accelerator, clutch release, detent, transhift, manual shift and tailgate applications. Universal detent and choke/throttle cables are also supplied by ATP.

    To learn more about ATP cables, contact your ATP sales representative or call the company technical support team at 847-967-6790.

  • ATP Names Tim Dobie Vice President of Special Markets

    Tim Dobie has been named vice president of special markets for ATP, it was announced today by Steve Horn, senior vice president of sales, ATP, Inc.

    “We are pleased to announce the appointment of Tim Dobie to the position of vice president of special markets for ATP,” said Horn. “Tim is an accomplished, experienced sales executive with a passion for our industry. He will oversee several market channels, focusing on the management of our existing customer base and the development of new business. We know Tim will be a tremendous addition to the ATP sales team.”

    An aftermarket veteran with more than 30 years of sales experience, Dobie came to ATP from Affinia where he served as director of sales for the retail group. During his accomplished career, Dobie also held executive sales leadership positions with UCI-Fram, Maremont and Arvin-Meritor.

    “At ATP, we are always looking for new ways to best serve our customers,” said Roy Lipner, president and CEO of ATP, Inc. “We believe the addition of Tim Dobie to our sales management team gives us the opportunity to focus more closely on customer needs, allowing us to provide the top quality products and exceptional service that our customers expect and deserve.”

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