ATP News

  • ATP Automotive Celebrates 60th Anniversary

    ATP Automotive, a leading supplier of automotive products to the traditional aftermarket, is celebrating its 60th anniversary. The company has created a special 60th Anniversary logo to commemorate this milestone.

    “We have had a long history of success at ATP thanks to the dedication and excellence of our employees, both past and present, and the loyalty of our customers throughout the years,” said Roy Lipner, president and CEO of ATP, Inc. “Building on that solid foundation, we have made many positive changes recently to ensure that ATP remains a leading parts supplier to the auto care industry for the next 60 years.”

    Among the many recent transformations at ATP Automotive include a contemporary new logo and a redesigned, user-friendly website. New products have been introduced and packaging has been updated to better reflect the high quality products the company supplies. AT-205 Re-Seal, the industry’s premier re-sealer, also features a new look and new bottle.

    “This is a very special year at ATP as we celebrate our 60th anniversary,” said Gary Rogak, chairman of the board of ATP, Inc. “For 60 years, we have been dedicated to providing our customers with high quality automotive products. While we have made many changes recently, we remain unwavering in our dedication to supporting our customers and helping them grow their businesses.”

    Founded on July 1, 1955, ATP was historically known as a transmission products supplier. Over the years, the ATP Automotive product line has expanded to include automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals. ATP started out in a 2,000 square foot facility in Chicago and is now located in a 92,000 square foot building in Elk Grove Village, Ill., a suburb of Chicago.

    To learn more about ATP Automotive and its products, contact your ATP Automotive sales representative or call Steve Horn, senior vice president of sales, at 847-597-9174.

  • Graywerks by ATP Automotive Exhaust Manifolds Include Hardware for Easy Installation

    With vast coverage for both domestic and import applications and hardware included to make installation fast and easy, exhaust manifolds from Graywerks by ATP Automotive are the preferred choice of professional service technicians in the auto care industry. Graywerks by ATP Automotive has almost 400 available part numbers including manifolds and manifolds with integrated catalytic converters.

    Graywerks exhaust manifolds include hardware kits that feature studs, nuts, gaskets and heat shields or hot air stoves, as needed. High-grade steel construction make Graywerks exhaust manifolds more durable and highly resistant to corrosion. They are engineered as direct replacement for the OE unit and are test-fitted to vehicles during development to guarantee easy installation.

    “ATP Automotive has a long history of manifold manufacturing expertise,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “Our Graywerks by ATP Automotive exhaust manifold line has extensive coverage for domestic and import vehicles. We provide top quality parts and necessary hardware so our customers have everything they need to do the job right the first time.”

    To learn more about Graywerks by ATP Automotive exhaust manifolds, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174

  • ATP Automotive Conducts Inaugural International Sales Meeting

    ATP Automotive held its first-ever international sales meeting at the company’s corporate headquarters in Elk Grove Village, Ill. The meeting, held Jan. 19-21, included ATP Automotive sales representatives from the United States, Canada and Latin America.

    “While we have always held annual sales meetings, this was the first time we have had our entire sales team, including international members, together for an all-encompassing meeting,” said Roy Lipner, president and CEO of ATP Automotive. “It was a very productive start to our company’s 60th year as a privately owned and operated business. We felt it was important to communicate effectively to our sales team about the transformative changes we have made within ATP Automotive to allow us to be a bigger and better parts supplier to our loyal customer base.”

    Primary areas of focus of the sales meeting were continuing product education, sales communication tools and new programs for the coming year. The sales team was informed of numerous improvements made recently in the areas of data management, product line expansions and packaging upgrades, and a highlight was the review of the relaunch of one of ATP Automotive’s top-selling products, AT-205 Re-Seal, and its new, contemporary packaging.

    “At ATP Automotive, we have worked hard to assemble an outstanding team of sales professionals. This meeting gave us the opportunity to equip them with the necessary tools and programs to best serve our growing customer base,” said Steve Horn, senior vice president of sales for ATP Automotive. “It was a pleasure to see firsthand the enthusiasm our entire sales team has about the exciting changes at ATP and how they can help grow their customers’ business.”

    To learn more about ATP Automotive products, contact your ATP Automotive sales representative or call Steve Horn at 847-597-9174.

  • ATP Automotive: One-Stop Source for Flexplates, Flywheels

    With broad coverage and superior performance and durability, ATP Automotive is the leading one-stop source for top-quality flexplates and flywheels.

    “Precision manufacturing, accurate coverage and consolidations without compromise make ATP Automotive the right choice for flexplates and flywheels,” said Bob Benisek, product manager for ATP, Inc. “Our flexplates are made of high quality steel and have the correct bolt hole spacing and ring gear teeth, just like the original part, to ensure long life and durability. Our flywheels also provide precision fit and function for ease of installation and longevity.”

    Vehicles with automatic transmissions have a flexplate that connects the engine and transmission. Most flexplates are made of a thick piece of sheet metal with bolt holes for the torque converter and teeth for the starter. Manual transmission vehicles are equipped with a flywheel where the clutch assembly is mounted. The flywheel provides a smooth friction surface for the clutch disk.

    “The constant expansion and contraction of a flexplate over time can result in cracks and or shearing of the flexplate, and a damaged flexplate can create serious and expensive damage. Broken flexplates cannot be repaired and must be replaced,” said Benisek. “Flywheels can crack, become worn, or break starter teeth and once a damaged flywheel is diagnosed, a replacement flywheel is the only route to go.”

    To learn more about ATP Automotive flexplates and flywheels, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive to Introduce New Packaging for AT-205 Re-Seal at AAPEX

    New packaging for AT-205 Re-Seal will be revealed during the Automotive Aftermarket Products Expo (AAPEX) at the ATP Automotive booth.

    “ATP Automotive customers swear by AT-205 Re-Seal. As the industry’s leading fast-acting re-sealer, AT-205 is recognized by professional technicians and do-it-yourself customers as an effective product to use when a repair has to be deferred,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “We decided to give this popular product a new look, updating the bottle and redesigning the outer package to showcase AT-205’s many attributes and wide variety of uses.”

    Now featuring a new easy-to-pour bottle and contemporary graphics that reflect its quality and high effectiveness, AT-205 Re-Seal is a special plasticizer that rejuvenates seals and gaskets to stop leaks fast. It is a clear sealer that can mix with motor oil, transmission fluids and power steering fluids, and it’s multipurpose formulation provides stop leak coverage for a variety of systems with a single SKU, including:

    • Engines – gasoline and diesel
    • Transmissions – automatic and manual
    • Power Steering – rack & pinion and steering box
    • Differentials – conventional and limited slip
    • Hydraulic Systems – plows, lifts, jacks and industrial equipment



    AT-205 can also be used to restore any hardened rubber based item, such as sunroof seals or suspension bushings.. New seals and O-rings can be treated with AT-205 Re-Seal to ensure a quality, leak-free rebuild. AT-205 Re-Seal does not contain any petroleum distillates, will not breakdown seals and is safe with internal components and bearings.

    To learn more about AT-205 Re-Seal, contact your ATP Automotive sales representative, call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174 or visit booth 3929 at AAPEX.

  • ATP Transmission Rebuild Kits: One Source Repair Solution for Transmission Overhauls

    Rebuilding an automatic transmission is a big job. ATP Automotive transmission rebuild kits are the perfect solution to make transmission overhauls much easier and more efficient.

    “ATP Automotive overhaul, banner and master and master plus rebuild kits offer a pre-packaged, premium repair solution, including all the necessary parts for comprehensive transmission service,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “All the parts in the kits are engineered to fit and function just like the original parts, ensuring long life and durability.”

    Designed as a single source repair solution to restore performance, ATP Automotive transmission rebuild kits include the following parts:

    • Overhaul Kits – Gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals and sealing rings
    • Banner Kits – Friction clutches, gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals and sealing rings
      • Master Kits: Friction clutches and steel plates, gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals and sealing rings
    • Master Plus Kits: Friction clutches and steel plates, gaskets, seals, o-rings, pan gasket, rubber lip seals, metal clad seals, sealing rings, common bushings, transmission filter and modulator (where applicable)

     

    ATP Automotive transmission rebuild kits feature premium clutch material for smooth shifting, load stability and high wear resistance and steel plates that are manufactured to precise measurements for seamless installation and shudder free performance. In addition, the gaskets, seals and o-rings are exact fit replacements. The parts are vacuum packaged to porous boards and sealed to ensure all components arrive complete and uncompromised.

    To learn more about ATP Automotive transmission rebuild kits, visit www.atpautomotive.com, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Unveils New Cabin Air Filter Packaging

    Featuring a sleek new look and bold colors, ATP Automotive has introduced new packaging for its industry-leading premium and OE replacement cabin air filters.

    “As part of our new brand identity initiative, we have redesigned ATP Automotive cabin air filter packaging to convey the unique features and clean-air benefits we provide,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “The attractive new design is fitting for the only supplier offering a choice in quality cabin air filters as well as complete coverage for domestic and import vehicles, including heavy duty applications.”

    ATP Premium Cabin Air Filters are manufactured from an exclusive highly porous coconut shell-based activated carbon that absorbs odors and pollutants entering the vehicle and eliminates 98 percent of pollen, mold spores and dirt particles. This unique activated carbon comes from a renewable source and has lower ash content versus charcoal counterparts, providing a cleaner and more environmentally conscious choice. ATP OE Replacement Cabin Air Filters are made of chemical free short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

    “Trilingual for a North American marketplace, the distinctive packaging colors clearly identify our cabin air filters, green for premium and red for OE replacement, making it easy to distinguish inventory and choose the right ATP cabin air filter for the vehicle,” continued Perkowski.

    To learn more about ATP Automotive cabin air filters, visit http://atpautomotive.com/cabin-filter, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • ATP Automotive Launches New Website

    ATP Automotive has launched a new website at www.atpautomotive.com, featuring an attractive, functional design that reflects the company’s new corporate identity.

    “We know our customers’ time is valuable, so we kept them in mind when we developed our new ATP Automotive website,” said Roy Lipner, president and CEO of ATP, Inc. “The new site is designed to be a useful, easy-to-navigate resource of in-depth product information, customer support materials and the latest news from ATP Automotive.”

    Visitors to the new ATP Automotive website can access the company’s catalog, find detailed product information, and search for a product by vehicle year, make and model right on the homepage. Technical information and installation instructions, as well as company news, leadership profiles and sales team contact information, are featured along with a special log-in section for distributors.

    “We have made many positive changes at ATP Automotive as part of our ongoing commitment to be a valued supplier to our customers,” said Lipner. “From our new website to updated packaging and new products, we are dedicated to continuous improvement and complete customer satisfaction.”

    Historically known as a transmission products supplier, the ATP Automotive product line currently includes automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals.

    To learn more about ATP Automotive and its full line of quality products, contact an ATP Automotive sales representative, visit the company’s website at www.atpautomotive.com or connect with ATP on Facebook or Twitter.

  • New ATP Automotive Cabin Air Filter Catalog Now Available

    The new ATP Automotive Cabin Air Filter catalog is now available. The informative trilingual catalog includes the complete line of ATP cabin air filters for domestic and import vehicles, including heavy duty applications, as well as detailed installation instructions.

    “ATP cabin air filter coverage is second to none,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “In addition to a detailed application guide by vehicle, available in English, Spanish and French, the new ATP Automotive Cabin Air Filter catalog includes nearly 200 pages of installation instructions sorted by vehicle type.”

    ATP Premium Cabin Air Filters are manufactured from an exclusive highly porous coconut shell-based activated carbon that absorbs odors and pollutants entering the vehicle and eliminates 98 percent of pollen, mold spores and dirt particles. This unique activated carbon comes from a renewable source and has lower ash content versus charcoal counterparts, providing a cleaner and more environmentally conscious choice. ATP OE Replacement Cabin Air Filters are made of chemical free short fiber non-woven synthetic material and trap 95 to 99 percent of particles as small as 0.3 microns in size.

    To learn more about the full line of ATP cabin air filters and the new catalog, contact your ATP Automotive sales representative or call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174.

  • Luke Perkowski Joins ATP as Director of Marketing and Product Management

    Luke Perkowski has been named director of marketing and product management for ATP Automotive, it was announced today by Roy Lipner, president and CEO of ATP, Inc.

    “As ATP continues to expand its product offerings and launches new marketing initiatives, it is imperative that a knowledgeable, creative person direct those efforts,” said Lipner. “We welcome Luke to ATP and know his experience will be a great asset to our organization. He will manage two very important facets of our company, marketing and product management, focusing on strengthening the ATP Automotive brand, expanding and enhancing product lines, and, most importantly, addressing the needs of our customers.”

    Perkowski came to ATP, Inc. from Bosch, where he served as senior product manager. During his tenure, Perkowski held a number of positions in product management. His expertise includes a focus on customer acquisition and program development for automotive retail, traditional, buying group, mass, OES and e-commerce accounts. Perkowski started and updated a number of programs with Bosch for distribution at retail, traditional and e-commerce accounts. His leadership of these programs resulted in revenue growth for his business unit, plus greater efficiency and profitability improvements.

    Prior to joining Bosch, Perkowski was part of the General Motors’ Service Engineering program, where he worked on key elements of the service parts release process and design release criteria. Perkowski graduated from Southern Illinois University with a bachelor of science degree in automotive technology.

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