New Packaging

  • ATP Releases New Product to Chemical Program: AT-100 Intake Blast

    AT-100 Intake Blast

    This month ATP has introduced a new product: AT-100 Intake Blast - Intake System Cleaner, a brand new addition to the ATP Premium Chemical program. AT-100 brings a unique solution to top end engine cleaning in a comprehensive kit, including everything you need to complete the service quickly, safely and efficiently.

    This highly effective product is perfect as a standalone service or add-on to any tune-up for the professional technician. The attractive packaging and ease of use also make the product appealing to DIY customers.
    Available now!

    AT-100 Intake Blast - Intake System Cleaner
    - Easy to use, aerosol charged solution for top end engine cleaning
    - Cleans intake system by dissolving carbon and oil deposits
    - Helps eliminate rough idle, hard starting, loss of power and pinging
    - Smoke free, catalytic converter and o2 sensor safe formula

    Recommended on EFI traditional fuel injected engines, over 75,000 miles (repeat every 25,000 miles) due to carbon build up over time.
    Critical for GDI gasoline direct injected engines every 15,000 miles as fuel does not flow through or clean the intake plenum, ports or valves.

    See the product flyer here:
    AT-100 flyer web

  • ATP Fully Re-Launches Chemical and Additive Product Line

    We are pleased to announce the relaunch of the ATP Chemical Program. The program now follows our new branding, with clear and easy to read packaging and contemporary graphics that reflect the quality and effectiveness of the products.

    All ATP chemicals are manufactured to the strictest standards in TS16949 accredited plants and are proudly made in the USA.

    Updated Chemicals Include:

    AT-202 Transmission Protectant
    AT-203 Friction Modifier
    AT-217 Titanium Modifier
    AT-213 Power Steering Protectant
    AT-210 Limited Slip Additive
    AT-215 Fully Formulated CVT Fluid
    AT-216 Synthetic Multi-Vehicle ATF
    AT-224 Synthetic Power Steering Fluid
    AT-200 Cooler Flush
    AT-201 Assembly Lube

    See the full line brochure:
    ATP Chemical & Additive Brochure 2016

  • ATP Automotive Conducts Inaugural International Sales Meeting

    ATP Automotive held its first-ever international sales meeting at the company’s corporate headquarters in Elk Grove Village, Ill. The meeting, held Jan. 19-21, included ATP Automotive sales representatives from the United States, Canada and Latin America.

    “While we have always held annual sales meetings, this was the first time we have had our entire sales team, including international members, together for an all-encompassing meeting,” said Roy Lipner, president and CEO of ATP Automotive. “It was a very productive start to our company’s 60th year as a privately owned and operated business. We felt it was important to communicate effectively to our sales team about the transformative changes we have made within ATP Automotive to allow us to be a bigger and better parts supplier to our loyal customer base.”

    Primary areas of focus of the sales meeting were continuing product education, sales communication tools and new programs for the coming year. The sales team was informed of numerous improvements made recently in the areas of data management, product line expansions and packaging upgrades, and a highlight was the review of the relaunch of one of ATP Automotive’s top-selling products, AT-205 Re-Seal, and its new, contemporary packaging.

    “At ATP Automotive, we have worked hard to assemble an outstanding team of sales professionals. This meeting gave us the opportunity to equip them with the necessary tools and programs to best serve our growing customer base,” said Steve Horn, senior vice president of sales for ATP Automotive. “It was a pleasure to see firsthand the enthusiasm our entire sales team has about the exciting changes at ATP and how they can help grow their customers’ business.”

    To learn more about ATP Automotive products, contact your ATP Automotive sales representative or call Steve Horn at 847-597-9174.

  • ATP Automotive to Introduce New Packaging for AT-205 Re-Seal at AAPEX

    New packaging for AT-205 Re-Seal will be revealed during the Automotive Aftermarket Products Expo (AAPEX) at the ATP Automotive booth.

    “ATP Automotive customers swear by AT-205 Re-Seal. As the industry’s leading fast-acting re-sealer, AT-205 is recognized by professional technicians and do-it-yourself customers as an effective product to use when a repair has to be deferred,” said Luke Perkowski, director of marketing and product management for ATP, Inc. “We decided to give this popular product a new look, updating the bottle and redesigning the outer package to showcase AT-205’s many attributes and wide variety of uses.”

    Now featuring a new easy-to-pour bottle and contemporary graphics that reflect its quality and high effectiveness, AT-205 Re-Seal is a special plasticizer that rejuvenates seals and gaskets to stop leaks fast. It is a clear sealer that can mix with motor oil, transmission fluids and power steering fluids, and it’s multipurpose formulation provides stop leak coverage for a variety of systems with a single SKU, including:

    • Engines – gasoline and diesel
    • Transmissions – automatic and manual
    • Power Steering – rack & pinion and steering box
    • Differentials – conventional and limited slip
    • Hydraulic Systems – plows, lifts, jacks and industrial equipment



    AT-205 can also be used to restore any hardened rubber based item, such as sunroof seals or suspension bushings.. New seals and O-rings can be treated with AT-205 Re-Seal to ensure a quality, leak-free rebuild. AT-205 Re-Seal does not contain any petroleum distillates, will not breakdown seals and is safe with internal components and bearings.

    To learn more about AT-205 Re-Seal, contact your ATP Automotive sales representative, call the company’s Senior Vice President of Sales Steve Horn at 847-597-9174 or visit booth 3929 at AAPEX.

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