marketing

  • ATP Releases 21 New Numbers to Transmission Filter Product Line

    ATP Automotive, celebrating its 60th anniversary in transmission filtration systems, has announced the addition of 21 new part numbers to its transmission filter product line. According to the company, these new numbers not only add coverage for key late model applications, but also provide a quality alternative to previously dealer-only and niche applications. This expansion creates a program with more than 300 available part numbers and substantial coverage for automatic transmission-equipped domestic and European vehicles.

    ATP premium transmission filters are designed to capture internal transmission contaminants from standard to extreme operation and provide OE-specified fluid flow, ensuring transmission longevity. Many filter kits include the 3rd Hand Pan Gasket, which features guide holes that catch pan bolts, for fast and easy pan installation. The gasket material lays flat, requires no additional sealants and expands with the initial heat cycle to prevent leaks and retain bolt torque.

    “Providing OE filtration specifications, innovative gasket technology and unmatched coverage make ATP Automotive the right choice for transmission filters,” said Luke Perkowski, director of product management and marketing for ATP Automotive Inc.

    See the complete new number release here:
    ATP New Number Annoucement - Transmission Filter Kits 10.2015

  • ATP Automotive Celebrates 60th Anniversary

    ATP Automotive, a leading supplier of automotive products to the traditional aftermarket, is celebrating its 60th anniversary. The company has created a special 60th Anniversary logo to commemorate this milestone.

    “We have had a long history of success at ATP thanks to the dedication and excellence of our employees, both past and present, and the loyalty of our customers throughout the years,” said Roy Lipner, president and CEO of ATP, Inc. “Building on that solid foundation, we have made many positive changes recently to ensure that ATP remains a leading parts supplier to the auto care industry for the next 60 years.”

    Among the many recent transformations at ATP Automotive include a contemporary new logo and a redesigned, user-friendly website. New products have been introduced and packaging has been updated to better reflect the high quality products the company supplies. AT-205 Re-Seal, the industry’s premier re-sealer, also features a new look and new bottle.

    “This is a very special year at ATP as we celebrate our 60th anniversary,” said Gary Rogak, chairman of the board of ATP, Inc. “For 60 years, we have been dedicated to providing our customers with high quality automotive products. While we have made many changes recently, we remain unwavering in our dedication to supporting our customers and helping them grow their businesses.”

    Founded on July 1, 1955, ATP was historically known as a transmission products supplier. Over the years, the ATP Automotive product line has expanded to include automatic transmission filter kits, repair kits, exhaust manifold kits, harmonic balancers, timing covers, cables, flywheel and ring gears, interior vent filters and chemicals. ATP started out in a 2,000 square foot facility in Chicago and is now located in a 92,000 square foot building in Elk Grove Village, Ill., a suburb of Chicago.

    To learn more about ATP Automotive and its products, contact your ATP Automotive sales representative or call Steve Horn, senior vice president of sales, at 847-597-9174.

  • Luke Perkowski Joins ATP as Director of Marketing and Product Management

    Luke Perkowski has been named director of marketing and product management for ATP Automotive, it was announced today by Roy Lipner, president and CEO of ATP, Inc.

    “As ATP continues to expand its product offerings and launches new marketing initiatives, it is imperative that a knowledgeable, creative person direct those efforts,” said Lipner. “We welcome Luke to ATP and know his experience will be a great asset to our organization. He will manage two very important facets of our company, marketing and product management, focusing on strengthening the ATP Automotive brand, expanding and enhancing product lines, and, most importantly, addressing the needs of our customers.”

    Perkowski came to ATP, Inc. from Bosch, where he served as senior product manager. During his tenure, Perkowski held a number of positions in product management. His expertise includes a focus on customer acquisition and program development for automotive retail, traditional, buying group, mass, OES and e-commerce accounts. Perkowski started and updated a number of programs with Bosch for distribution at retail, traditional and e-commerce accounts. His leadership of these programs resulted in revenue growth for his business unit, plus greater efficiency and profitability improvements.

    Prior to joining Bosch, Perkowski was part of the General Motors’ Service Engineering program, where he worked on key elements of the service parts release process and design release criteria. Perkowski graduated from Southern Illinois University with a bachelor of science degree in automotive technology.

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